The pioneering project Exceptionell Råvara (Exceptional Produce) gathers the most ambitious farmers and chefs in Sweden to evolve quality ingredients and produce in the country. Questions that are asked include: Can a Swedish old country breed of chicken like Hedemorahöna be as attractive as an imported French luxury chicken? And the answer has been – Yes! The demand for Swedish, genuine ingredients and produce is increasing. Food tourists who visit our top restaurants and pubs want to eat locally produced food which you cannot get hold of in Hong Kong or in Paris.
In 30 tastings farmers got to hear the feedback from chefs, while the chefs got to know more about the conditions for farmers. All of this work is described at exceptionellravara.se
For Exceptionell Råvara Lind Lewin communications has produced the graphical profile, interviewed participants, written newsletters, produced translations to English and created ideas, design and content for exceptionellravara.se