Barnens Matskola (the Children’s School of Food) was created together with Ami Hovstadius. We wanted to show how simple and fun it is to cook food with real ingredients and contribute to children being able to join in around the kitchen. No sooner said than done – in 2005 we ran a pilot project competition based on mashed potato. The project grew rapidly and in the middle of the 2000s was Sweden’s largest food competition for children. Each year we launched a new theme with one key ingredient as a focus point such as: Make mash from a dumpling in 2006, Fell a meatball 2007, Flip a pancake 2008, Pippi in the pot 2009 and Sweden’s tastiest fish finger in 2010. We produced cook books and ingredients schools, inspiring many middle schools around the country to take part in the competitions. The industry associations, food retail chains and Operakällaren, where the finals were held, sponsored us.
In Barnens Bästa Fest which was published in the spring of 2011 we collected our favourite recipes from families around the country. During the Sausage festival in 2014 we taught children how to make their own sausages.
For the Children’s School of Food I have delivered concepts, communication, design, event and press canvassing and PR – all done in collaboration with Ami Hovstadius.
Event coordination: Frida Hvenmark.
Photos from events and books: Ulf Huett.