Swedish Bees

For the first time ever Sweden’s beekeepers and honey producers initiated a shared platform for…

365 bits of good news

The news site Matlandet.se, which is run by the Swedish Board of Agriculture, published one…

Educational materials

The Educational Council of Hotell och Restaurang publishes books to raise competence in the industry…

The legend of Hiram

Since 2012 new generations of food-lovers can once again enjoy the food journalist and artist…

Culinary books

I have contributed to, and produced, around ten books on food and drink. From Sweden’s…

Try Swedish in Turin

Try Swedish in Turin During Slow Food’s inspiring food fair Terra Madre in Turin Swedish…

Travel to India’s kitchens

The book Masala was born as we travelled for five weeks through India from Kerala…

Children’s School of Food

Barnens Matskola (the Children’s School of Food) was created together with Ami Hovstadius. We wanted…

Project against food waste

Working on the book Fattiga Riddare (Poor Knights of Windsor) became the starting shot for…

Exceptionell Råvara

The pioneering project Exceptionell Råvara (Exceptional Produce) gathers the most ambitious farmers and chefs in…

The Magazine “Livet”

The parish of Danderyd is a big believer in communicating with its members. For the…

Previous projects

1987–1991 Ogilvy&Mather. Clients: Maxwell House kaffe, Gudruns sausages, AGA, Dagspressens market information. 1991–1994 Alm&Co. Clients:…